Retail Execution and Merchandising Software for Perfect Store

Retail execution is everything a brand does to make sure its products are available, visible and correctly priced in each store. mSELL retail execution software gives field teams one app for store audits, planogram checks, photo capture, share of shelf, pricing and promotion tracking. It works as retail audit software for managers and a simple retail execution app for reps.

Every visit produces structured data that rolls up into a perfect store score by outlet, SKU and region. Brands can see where execution is slipping, which promotions were actually activated and which stores need attention, turning in-store compliance from guesswork into a measurable program.

What is a Perfect Store Program?

A perfect store program defines what great execution looks like in each type of outlet: the must-stock SKUs, shelf position, share of shelf, pricing, visibility materials and promotions. Each store visit is scored against that standard, so field teams know exactly what to fix and managers can track the score over time.

How Retail Audits Work in mSELL

• Define the perfect store checklist and planograms for each outlet type.
• Schedule store visits and assign audit tasks to field reps.
• Reps capture shelf photos, stock, pricing and competitor activity.
• The app scores each store against the checklist.
• Dashboards show compliance by brand, SKU, outlet and region.

Benefits for FMCG Brands

• Higher on-shelf availability and fewer out-of-stocks.
• Better planogram and promotion compliance.
• Verified store visits with photo evidence.
• Clear perfect store scores to guide field teams.
• Competitor and pricing insights from every store.

Related Solutions

• Sales force automation software (mSELL SFA)
• Planogram software
• Retailer app
• Blog: 5 ways to improve retail execution

Frequently Asked Questions

What is retail execution?

Retail execution is the set of in-store activities that make sure products are available, correctly placed, priced and promoted as planned in every outlet.

What is a perfect store score?

A perfect store score measures how closely a store matches the brand’s execution standard, such as must-stock SKUs, shelf share, planogram, pricing and promotions.

How is this different from visual merchandising?

Visual merchandising focuses on planning displays and planograms. Retail execution covers the full store visit, including audits, stock, pricing, promotions and scoring.

Can shelf photos be captured and reviewed?

Yes. Reps capture shelf images during the visit and managers can review them against the planogram for planogram match and out-of-stock checks.