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A planogram is a diagram that shows exactly where each product should sit on a shelf, rack or display: which SKUs, how many facings, at what height and next to which brands. Retailers and FMCG brands use planograms to make stores easier to shop, protect shelf share and make sure promotions are set up as agreed.
The challenge is compliance. A planogram only drives sales if the store actually follows it. Manacle visual merchandising software lets field teams capture shelf photos, compare them with the approved planogram and flag gaps, so brands in FMCG, pharma, fashion, grocery and electronics can see what is live in every store. In short, it is planogram software and merchandising software in one app.
Visual merchandising software helps brands and retailers plan store displays, share planograms with field teams and audit whether displays are executed correctly in each store.
A planogram is a visual plan of how products should be placed on shelves and displays, including position, facings and adjacency.
Visual merchandising focuses on planning and auditing displays and planograms. Retail execution covers the wider store visit: audits, pricing, promotions, stock availability and perfect store scoring.
Yes. Reps capture shelf photos during store visits and the images are linked to the outlet, date and planogram for review.